In the series of how search engine optimization works, here we will discuss two essential search engine optimization techniques or we can say two philosophies of seo: white hat seo technique and black hat seo technique. From the name we can guess the meaning, white hat means good,positive or ethical techniques that are recommended by search engines and black hat means negative, risky or manipulative seo techniques which are not encouraged by engines.
White Hat seo techniques
A white hat seo technique follows the search engines' guidelines and avoids any deceptive way to promote any web page. But there arn't any specific guidelines for all search engines. Google, Yahoo, Bing or Ask.com webmaster guidelines are not same, they have their own policies. Some techniques of White Hat SEO include optimizing META tags, getting one way backlinks from related sites, keyword in right placement, creating keyword-optimized content etc. These techniques help search engines to find keywords- important terms that are relevant to the content of the page, then index the page in their database with that keyword. Search engines encourage such methods through their own webmaster guidelines.White hat advice is to make the content for the users, not for search engines and making the content easily accessible for the spiders, rather than attempting to trick the search engine algorithm to improve a web page position in SERPs. So well-manipulated white hat techniques produce the best long-term outcome and create a more beneficial impact upon the web. But you have to remind that some white hat methods can turn into black hat if it is used improperly.Black Hat seo techniques
Black Hat seo try to trick search engines into listing their Web pages high in SERPs in ways that are disapproved of by the engines.These black hat SEO techniques usually include one or more of the following characteristics:
- do not follow search engine rules and regulations
- creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
- unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
