SEO 2011 TIPS FOR INCREASE TRAFFIC How Search Engine Optimization works - lesson 1 | WORKING OF GOOGLE SEARCH ENGINE

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Introduction to How Search Engine Optimization works

SEO is an acronym for "search engine optimization" or "search engine optimizer". Today Search Engines will index hundreds of millions of pages. Your web page may be one of them. But getting noticed on the web is tough. A web page may contain good information of a specific topic, but still it fails to attract more visitors. One of the most reliable way to improve traffic is to get high ranking on search engines return pages (SERPs). Because about 90 percent of all Internet users use search engines to find out specific information.

A search for "SEO" on Google yields many results.
Where does your Web page rank, and how can you help it rise to the top?

Suppose you have created a new web site on "SEO". You provide useful services for website owners including : Technical advice on website development,Keyword research, SEO training, Expertise in specific markets and geographies.But your site is so new that it is not even listed on SERPs. So only few people know about your services, you want more people to know your site. First and foremost duty to get listed on SERPs is to submit your site or blog on top most search engines like Google, Yahoo, Ask etc. Even with the best information about SEO on the web, your site may not achieve the top page of results on major search engines. People normally visit websites on top pages (1st or 2nd page) of SERPs. So getting first position of 1st page on popular search engines returning pages is the most challenging job to promote your web site. Now we have to know how search engine works. Although search engine companies try to keep their algorithms or processes a secret, their criteria for high ranking on SERPs isn't a complete mystery. The main purpose of all search engines is to provide a link to the best websites related to the user's search terms. If your web site provides the best information and services on SEO, then it will benefit search engines to list your site or blog high up on their SERPs. But you have to find a way to show the search engines that your site is on the top of SEO information. That's where search engine optimization (SEO) comes in. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.